It’s Thanksgiving Week! A time for good food, sharing with family and friends, and showing gratitude for what we are thankful for.
The tail end of Thanksgiving week is also a time for shopping and preparing for the holidays. Most retailers (including us last year) offer some sort of sale for Black Friday to kick off the holiday shopping season. We’ve decided to do things slightly different this year. We’re skipping Black Friday and offering a special promotion on Small Business Saturday, November 26th. We’ll get to the promotion below but first a little backstory.
I'm sure you're familiar with our story but in case you aren't, let me share a little bit about Ed's Red. The story starts with Ed and his love of oysters. His passion for oysters stems from his upbringing in Port St. Joe, FL and his taste for sauce can at least be partially traced to sampling a variety of sauces while traveling the world in the US Navy. Building on this experience and unable to find a sauce that suited his needs, Ed began concocting his own sauce. After much trial and error, he eventually perfected the recipe into what we know as Ed's Red today. Ed's Red officially hit the market in 2001 and Ed spent much of the next 13 years growing Ed's Red and distributing it to stores all over the Florida Gulf Coast. About 2 years ago, Ed passed the company on to his grandson, Daniel. In recent years, we have worked on growing Ed's Red into new markets and stores, building on the foundation laid by Ed.
As a small sauce business, one of our challenges is to make Ed's Red available in as many places as possible. We're constantly working towards this goal to make it as easy as possible for you to enjoy your Ed's Red. We realize having to order online is less convenient and more expensive than being able to purchase Ed's Red in store. The good part is that you can help us in this area! How you might ask? There are two key ways to do so:
Ask for Ed's Red in store. Many stores including large chains make ordering decisions based upon requests made by customers.
Buy some Ed's Red in store! Ed's Red is available in Winn-Dixie, many seafood shops and restaurants on the Gulf Coast of Florida, and in other places like Hugo's Oysters Bar in Roswell Georgia and the Seafood Shoppe in St. Augustine Florida. The point is, Ed's Red is out there if you live in the southeast, go get it!
So with this in mind, we return to our Small Business Saturday offer. We're going to do something a little bit different this year that involves some participation on your part. We want you to buy a bottle of Ed's Red in store. Any type of Ed's Red in any store its sold. Take a picture of the bottle and email it to us at firstname.lastname@example.org . When you do so, you'll be given a coupon code for $4.00 off an Ed's Red 3 pack. That works out to getting one free bottle in the 3 pack for the one you bought in the store. We're hoping that this Small Business Saturday promotion will help you enjoy some Ed's Red and at the same time help others enjoy Ed's Red as well! So to recap:
- Buy Ed's Red at a Store
- Email a picture of you and your sauce by November 26th
- We'll Share the promotion codes for $4.00 off 3 packs on Monday November 28th.